Monthly Archives: April 2011

Email Marketing – Benefits & Disadvantages of Email Marketing

email advertising is regarded as the best advertising channels to advertise the product or service. Every day, companies use emails to do company. If you learn how to program a wise e-mail campaign, you’ll see the great results from it. Although e-mail advertising has a great deal of blessings, it also offers certain disadvantages too.

One quite significant blessings of e-mail advertising is the fact that it lets you reach worldwide audience with minimal effort. There is not a geographical boundary with regards to email advertising. Although it really is nevertheless potential to reach worldwide audience with additional offline advertising channels like radio, TV plus alternative printed media, e-mail advertising is the cheapest.

It is very inexpensive to launch an e-mail campaign compared to different advertising channels. In most situations, we absolutely have your customers. So, we never have to pay to receive a mailing list. The expense to send emails is low. Usually an e-mail may expense lower than a cent. As you are able to see, the expense is pretty minimal to launch an e-mail advertising campaign.

However, there is additionally certain expense associated inside e-mail advertising. As an example, whenever we plan an e-mail campaign, should you never have in-house designers, you ought to hire somebody else to shape a HTML e-mail template for we. The cost of the template depends that we hire. Also, there is additionally a fee associated for copywriting the campaign too.

Now, allow you move forward to the disadvantages. The largest downside of e-mail advertising is the fact that the emails might occasionally be considered because spam. Today, folks are swamped with many unsolicited emails. Email service services have taken action to enforce more effective spam filters.

Although spam filters are superior at preventing spam mails, often they equally block legitimate emails too. To avoid this from happening, the topic line plus content of the emails ought not to imply which they are spam. Avoid utilizing words like “Free”, “Discounts”, “Coupon”, etc.

When you’re planning a e-mail campaign, make sure the content of the emails are planned carefully. Your emails ought not to constantly be pitching regarding a product or service. Offer alternative secrets plus info to a members so they may discover it worthwhile to remain about a mailing list. When the members trust we, they is more receptive to a marketing emails. One thing which you need to note is the fact that each marketing e-mail campaign could entice a customers to a call to action. There need to be enticing call to action statements inside the emails thus which the customers are suggested to create a specific action like buying the product.

Cheow Yu Yuan is the co-founder of OOm, an internet marketing agency providing email marketing service.

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